SEO Analyzer Adds Side-by-Side Competitor Comparison

What changed

The SEO Analyzer now includes a comparison view that places your website next to a competitor and scores both across the same seven metrics. Run one analysis, enter a second domain, and the tool renders a single table showing Overall SEO Score, Passed Checks, Critical Issues, Word Count, Missing Alt Text, Total Links, and HTTPS Security. The stronger result in each row is highlighted automatically.

Previously you had to run two separate audits, copy the numbers into a spreadsheet, and manually line them up. The new view removes that friction and makes the competitive gaps visible at a glance.

Why it matters

Ranking improvements often come from closing specific gaps rather than chasing generic best practices. If a competitor scores higher on Critical Issues but lower on Word Count, you know exactly which technical fixes to prioritize and where your content depth already wins. The side-by-head layout also surfaces HTTPS mismatches and missing alt text that might not appear in a standalone report but become obvious when contrasted.

Who can use it

The comparison feature is available to every tier. Free users can run a head-to-head audit on a single page each. Plus and Max plans unlock the multi-page crawler so you can compare deeper directory structures across up to ten subpages per site. Developers validating a Next.js deployment, marketers benchmarking landing pages, and owners reviewing quarterly SEO health all get the same interface with plan-appropriate crawl depth.

How it fits into ReadyTools

The analyzer already combines a technical audit, content analysis, Core Web Vitals measurement, and the AI assistant Lara for fix generation. Comparison sits on top of that foundation: it reuses the same scoring engine and data models, so the numbers you see in the head-to-head table are identical to the single-site audit. After spotting a deficit, you can switch back to the detailed report for that domain and let Lara generate the exact code snippets - Schema.org JSON-LD, alt attributes, meta tags, canonical directives - needed to close the gap.

You can start a comparison directly from the ReadyTools SEO Analyzer homepage by entering two domains and choosing the crawl depth that matches your plan.

Typical workflow

1. Enter your domain and a competitor domain in the comparison fields.
2. Select crawl depth: single page for quick checks, multi-page for site-wide benchmarking.
3. Review the seven-metric table. Green highlights show where you lead; red highlights show where the competitor leads.
4. Click into any metric row to open the detailed audit for that site and see the underlying checks.
5. Use Lara’s 1-click batch fix to generate remediation code for the priority issues.

The whole loop - compare, diagnose, fix - now happens in one tool without exporting data or switching tabs.

Sources

• https://www.readytools.co/updates/seo-analyzer-compare-websites-side-by-side/