Click quality explains the quality of your clicks, not just the quantity. It helps you understand whether people click once and leave or return to click multiple items.
- Repeat rate: the percentage of clickers who clicked more than once.
- One-time clickers: visitors who clicked only once in the selected range.
- Repeat clickers: visitors who clicked multiple times.
- Average clicks: the average number of clicks per clicker.
- Tracked clicks: clicks with enough information to be included in the quality analysis.
Quality signal
The quality signal summarizes whether repeat clicking looks weak, normal, or strong. Strong repeat activity can mean visitors are exploring multiple useful items.
How to use it
- If repeat clicks are high, your page may have multiple useful destinations.
- If one-time clicks dominate, make sure the top link is the main action you want.
- If average clicks are low, simplify the page or improve button text.
- If tracked clicks are low, wait for more data before making decisions.