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Analytics and Optimization Anleitung & Tutorial

How to understand Engagement quality

Understand average time, clicked sessions, deepest visible link position, quick exits, and deep readers.

1 Minuten Lesezeit163 wordsAktualisiert 20. Mai 2026

Engagement quality looks beyond views and total clicks. It helps explain whether visitors are actually spending time with the page and moving through the content.

  • Avg. time: the average time visitors spend in tracked sessions.
  • Clicked sessions: the percentage of sessions where a visitor clicked.
  • Max position seen: the deepest visible link position visitors reached.
  • Quick exits: sessions where visitors left quickly.
  • Deep readers: visitors who reached deeper parts of the page.

What strong engagement looks like

Strong engagement usually means visitors stay long enough to understand the page, click at least one useful item, and reach the content that matters.

How to improve it

  • Put the clearest action near the top.
  • Shorten confusing button labels.
  • Move important blocks above the point where visitors stop scrolling.
  • Remove content that distracts from the main goal.
  • Use a clearer bio so visitors understand the page faster.

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