Overview stats are the quick summary cards near the top of Linksy analytics. They are meant to answer: how many people came, how many clicked, and how strong the page performed.
- Page views: how many times your Linksy profile was opened in the selected range.
- Total clicks: all tracked clicks in the selected range. Repeated clicks can be counted.
- Unique clickers: distinct visitors who clicked at least once, when Linksy can identify them.
- Visitor CTR: the percentage of unique viewers who became unique clickers.
- All-click CTR: total clicks compared with total views. This can be higher when one visitor clicks multiple items.
- Tracked clicks: clicks with enough data to connect to a visitor or event.
- Untracked clicks: clicks counted without full visitor detail.
Change badges
The change badge compares the current selected range with the previous matching period. A positive change means the metric increased compared with the previous period.
Use the right CTR
Use visitor CTR to understand how many people clicked. Use all-click CTR to understand total click volume and repeated interaction.